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Archive - Feb 23, 2010

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American Assoc. of Advertising Agencies Uses UDDI in Central Industry Hub

XMLforMedia seeks to create a unified set of communication protocols to be used by the advertising industry. There are several parts to this project including a collection of XML schemas that provide a context for all facets of the media life cycle, from avail to invoice. Another part is an industry Registry for all trading partners to list their communication capabilities. The AAAA has created a committee with representatives from each media group to help shape the direction and composition of these documents.

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