Hewlett-Packard trotted out the new HP SOA Systinet 3.0 registry today, capping a year of announcements that create a services oriented architecture (SOA) lifecycle portfolio, and extends the governance function broadly -- a cradle to grave approach -- that spans from design time to run time and all the way up to project portfolio management (PPM). The newest market leading Systinet UDDI registry forms the cockpit for managing not only services, but with the newly added Business Process Execution Language (BPEL) support, takes the helm for business processes, too. HP plans to further push the envelope on a master management value even further into IT operations and IT Service Management, as well as a PPM role with the registry.