XMLforMedia seeks to create a unified set of communication protocols to be used by the advertising industry. There are several parts to this project including a collection of XML schemas that provide a context for all facets of the media life cycle, from avail to invoice. Another part is an industry Registry for all trading partners to list their communication capabilities. The AAAA has created a committee with representatives from each media group to help shape the direction and composition of these documents.

Web Services are a great advance in our quest for the Service Oriented Enterprise, but most enterprises overlook the importance of a Service Registry (UDDI).  This article outlines reasons why UDDI is critical to successful SOA initiatives and reviews recent enhancements to the UDDI standard.   

What is a Service Registry?